This story was originally published here.
Demand for exotic “rare earth” metals is a recent phenomenon.
Unlike gold or silver, whose uses date back millennia, demand for little-known metals like neodymium are recent. However, the limited supply and surging demand create a booming market.
While metal prices collapsed in early 2020, they’re now roaring back. And that gives us a fantastic opportunity.
But first, a little history.
We can trace the explosion in rare earth use to giant carmaker Toyota and its secretive G21 group.
“Eiji Toyoda, honorary chairman at the time, urged us to start thinking about a new vision for cars, one for the medium and long term that would prepare us for the 21st century.”
Satoshi Ogiso, currently the director of Toyota Auto Body Company, is the only person to work on the Toyota Prius from planning stages through today. He credits Eiji for direction back in 1993.
Together, they created the G21 program. That was shorthand for Global 21st century…
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