Perhaps at Facebook, one of the world's biggest corporations, ad sales and public relations take precedent over any moral principles.

Did Facebook remove Jones because he glorified violence or used dehumanizing language against Muslims or transgender people? There's ample evidence to say Jones had done that on Facebook for years.

Did Facebook worry about dehumanizing when it spread anti-Muslim hate speech in Myanmar during an active ethnic cleansing of Rohingya Muslims in Rakhine?

In defending Jones, Facebook claimed to have some backbone and some stomach for bad press when its principles were in play. But when Apple pulled out, and Facebook alone had to stand for up for free speech, Facebook didn't lead.

Instead, it followed the cue from its fellow tech giants, and that spine was nowhere to be found.