You love your morning brew but have you ever wondered where it comes from? Now Starbucks has partnered with Microsoft to track your beans from “farm to cup.”
“We have a world-class team of technologists engaging in groundbreaking innovation each day. Their inventiveness and intellectual curiosity are matched by their dedication to enabling the Starbucks experience, and this is increasingly critical to how technology has to show up for us,” says Gerri Martin-Flickinger, Starbucks executive vice president and chief technology officer.
“Everything we do in technology is centered around the customer connection in the store, the human connection, one person, one cup, one neighborhood at a time.”
The new feature for Starbucks' mobile will show customers everything from where their packaged coffee comes from to what the firm is doing to support farmers in those locations.
The move is meant to reinforce Starbucks' commitment to ethical sourcing. The feature uses Microsoft’s Azure Blockchain Service which allows each state change to be recorded and shared.