November Saw Decrease In Retail Sales, Despite Holiday Shopping.

November saw a decline in retail sales. People are shopping less for traditional gift categories such as clothing and sports goods, which is an indication that food prices are increasing.

U.S. retail sales dropped 0.6 percent in October from November, the Department of Commerce stated Thursday. This number does not take into account price changes. However, inflation did moderately ease during the month.

There were some areas where spending rose, including in grocery stores and at health and personal-care stores as well as restaurants and bars. Motor vehicles, furniture and consumer electronics all fell, while clothing and sporting items also declined. Consumers spent less money filling up cars with gas during the month as well, because gas prices fell.

November inflation slowed down to 7.1% from 7.7% in Oct. Some analysts suggested that retail sales numbers were due to lower prices.

David Silverman, a senior Fitch Ratings director, said “Less inflation is driving some of that decline from October to November, which wouldn't be a bad thing,”

In many ways, this report shows how inflation, even though it has decreased, has changed the consumer's approach to the holiday season. KPMG data suggests that Americans are reducing the number of people who they give gifts to.

Matt Kramer of KPMG's national consumer and retail sector leader said that “Those are some signs that those core categories are just taking quite a bit of our budget away and we can only do so much during the holiday season.”

Grocery store sales increased by 0.8% over the prior month. Health and personal care retailers saw an increase of 0.7%in sales. Restaurants, bars and clubs saw a 0.9% rise. The sales at gas stations dropped by 0.1%, and motor vehicle parts and automobile dealers saw a decline of 2.3%.

November marked the official launch of the holiday shopping period. Nearly 200 million Americans bought holiday gifts during the Thanksgiving weekend. According to the group's estimates, shoppers spent an average of $325 that weekend, which is up 8 percent from last.

But in reality, however, the holiday shopping season began years before Black Friday. In order to increase sales and encourage shoppers to spend earlier in the year, retailers have increased their discounts over recent months. It was calculated that retailers could avoid consumer concerns about possible recession by making early holiday sales.

According to Salesforce.com, the average sales discount Black Friday deals received was 30 percent. This was slightly lower than the average discount rate for 2021 of 29.9%.

Many experts believe the earlier-than-usual deals were reflected on the October retail sales figures. These sales rose by 1.3 percentage points from September.

The pandemic has caused shoppers to feel shopping fatigue. They may have spent money on many different items in the past. Silverman explained that retailers now face difficult sales comparisons after two consecutive years of large spending and holiday shopping season. Retail sales increased 6.5% in November despite the month's decline, compared to the year before.

Silverman stated, “I prefer the full dynamics of a season,” further stating “I think that gifting can take the form tickets to something. It could also include gift cards. Until they are used, those don't count toward retail sales. Those dynamics do come into play as well.”

Americans have experienced high levels of inflation for most of the year. It is expected that this will be the key factor in the holiday shopping season. Many of those same patterns as in November, such shoppers' concerns over the economy, will likely persist in the final weeks.

It is unclear what December's market will look like. Because retailers offered sales to induce shoppers to buy holiday merchandise while others were still selling Halloween merchandise, this may make it less attractive for consumers to spend during the weeks before Christmas.

Retail executives indicated that they had noticed this trend and were ready to offer additional discounts as the holiday nears.

Silverman said, “We think that individual companies execution has become more essential as retails slow down somewhat.”

According to N.R.F, holiday retail sales in November and December would increase by 6-8 percent, compared to last.

Mr. Kramer stated, “I think it's still going to be a solid year,”  stating further “I do think the consumers will be out but there's only so much budget to go around and there won't be these huge jumps like we saw last year.”

Get Access To Marc Chaikin's "Power Gauge Report"

Enter your email address to access all the details.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

The AI Stocks Every Investor Should Have On Their Radar

Enter your email address to access all the details.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Write This Stock Ticker Down Right Now

Enter your email and phone number below to see the stock name and ticker on the next page.



By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Write This Stock Ticker Down Right Now

Enter your email below to see the stock name and ticker on the next page.



By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Write This Stock Ticker Down Right Now

Enter your email below to see the stock name and ticker on the next page.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Write This Stock Ticker Down Right Now

Enter your email address to see the name and ticker on the next page.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

How to Collect "Amazon Royalty" Payouts Before the Deadline

Thanks to a little-known IRS loophole, regular Americans can collect up to $28,544 (or more) in payouts from what is called “Amazon’s secret royalty program”…
Enter your email address to access all the details.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Elon Musk's "Project Omega"

It could soon mint new millionaires, while plunging millions of unprepared Americans into poverty. Get the stocks at the center of it all.
Enter your email address to receive the names and ticker symbols.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

The #1 Trade For 2023

Elon Musk is set to reveal his secret “Project X” that could revolutionize a $23 Trillion industry, and potentially be 1,000x bigger than EV’s. 
This Backdoor play could hand early investors a windfall of gains.
Enter your email address to receive this company’s name and ticker symbol for free.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Every Investor Should Have This $3 AI Stock On Their Radar

Enter your email address to get access to all the details.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Project An-E

Breakthrough A.I. Just Predicted What the Stock Prices of Tesla, Nvidia, and Apple Will Be 30 Days from Now…
Enter your email address for immediate access.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

Elon Musk's "Project Omega"

It could soon mint new millionaires, while plunging millions of unprepared Americans into poverty. Get the stocks at the center of it all.
Enter your email address to receive the names and ticker symbols.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

#1 A.I. Stock Currently Trading For $3

Gain immediate access to this revolutionary $3 A.I. stock that is set to disrupt a $15 Trillion Market soar 75X.
Enter your email address to receive the name and ticker symbol for free.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)

#1 Stock of This Generation

Set to disrupt global industries, this tiny $2 stock could very soon shoot up 150%, 400% … even 900% or more!-
Enter your email address to receive this company’s name and ticker symbol for free.


By submitting your email address, you give Profitable News permission to deliver the report or research you’re requesting to your email inbox. As a bonus, you will also get a free subscription to one of our carefully selected marketing partners. To learn more about our partners, click here. You can unsubscribe at any time. (Privacy Policy)