This story was originally published here.
Unlike every other crisis that the U.S. has faced over the last few decades, the novel coronavirus pandemic is an event that has at least impacted every American to a conspicuous degree. Clearly, though, some people have suffered more than others. It’s the same principle with the economy, as retail stocks have generally absorbed the brunt of the damage. Nevertheless, not every name has suffered consequences.
Although it sounds a bit callous, the reality is that while one retail subsegment might consider an event to be a catastrophe, another may consider it to be an opportunity. In other words, some retail stocks may benefit from the so-called new normal. In an email to InvestorPlace, Thomas Gilbert Associate Professor, Finance & Business Economics Michael G. Foster School of Business University of Washington, answered our inquiry regarding what the future may hold after the coronavirus:
“My sense is that innovation is increasing and will increase rapidly in all domains touching ‘remote, distance, cyber, virtual, artificial, automated, etc.’ Online retailing was only 10% of total retailing prior to the virus and I would not be surprised if the new normal will be far far higher, like 50%.”
Professor Gilbert further asserts that the “goal for these companies is to remove human interventions” across multiple functions, such as supply chains. Presumably, according to his thesis, retail stocks of companies that adjust to present realities will have greater probabilities of success.
Throughout, I’ll aim to explore retail stocks that are currently profiting from social distancing. Much of the discussion will center on retail-related companies that are shifting their business paradigm to accommodate to the new normal. These stand out as some of the best stocks to buy in retail right now.
As I’ve noted in the past, you’ll want to be careful with these retail stocks, even the stable ones. Because of the many unknowns involving the coronavirus, taking a measured approach with your investment strategies will allow you to advantage future sizable dips.
Editor's Note: To keep reading, click here.
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